R&D is the New Marketing with Pete Blackshaw

In an AI-dominated future, the walls between R&D and marketing are crumbling. Katie Trauth Taylor, CEO of Narratize, and Pete Blackshaw, Founder and CEO of BrandRank.AI, explore why technical product knowledge has become a brand's most powerful marketing asset in the answer economy.

What this video covers

• Why R&D content is becoming the raw material of modern marketing
• How AI assistants change the way consumers discover and evaluate products
• What the answer economy rewards, and how brands earn visibility in it
• How R&D and marketing teams can start collaborating on technical content