The Knowledge Revolution in New Product Development

Only 30% of new products succeed commercially, and engineering teams waste 20% of their time just searching for information. Catherine O'Shea, COO of Narratize, explains how AI is powering a knowledge revolution in new product development, and why highly collaborative companies outperform.

What this video covers

• Why so few new products succeed, and the role knowledge gaps play
• How much time engineering teams lose to searching for information
• Why strong collaboration makes companies 5X more likely to be high performers
• How AI turns scattered product knowledge into a competitive advantage