White Papers with Impact: Five Guidelines for Writing a High-Value B2B White Paper

Writing a white paper can be a challenging task, mainly because they are expected to do a lot for brands. They require a lot of effort—as many as 50 hours inclusive of research, writing, revision, and design–but they can also drive significant value. 

The path to a finished white paper is anything but simple, even for seasoned writers. Like other complex, research-forward deliverables like peer reviewed publications, research reports, and thought leadership articles, white papers involve a number of tasks that don’t always happen sequentially. Without the right strategies, it’s easy to lose sight of the path ahead. 

The Narratize team has more than a decade of experience creating high-impact white papers and other technical documents for innovative brands–and we know how tough it can be to get these pieces done. Our senior strategists often stepped in to white paper projects to help marketing and communications team problem-solve: providing supportive research, consulting on study design, and crafting a clear and compelling narrative framework. In the process, we’ve developed a process for navigating this complex, recursive writing task while delivering engaging, informative white papers that inform and persuade through narrative. 

Read on to learn our 5 best practices for writing a successful white paper effectively and efficiently. 

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