White papers are hard for a reason

A high-value B2B white paper can take 50 hours or more of research, writing, revision, and design, and the path to a finished draft is anything but linear. Drawing on more than a decade of experience creating white papers for innovative brands, this guide breaks the process into five best practices that keep complex, research-forward writing projects on track.

What's inside

• Five field-tested guidelines for planning, researching, and writing a persuasive B2B white paper
• How to build a clear and compelling narrative framework that informs and persuades
• Strategies for managing the recursive, non-sequential nature of long-form technical writing
• Lessons from senior strategists who have rescued stalled white paper projects for Fortune 500 marketing teams

Who it's for

Marketing and communications teams, technical writers, and subject matter experts responsible for producing white papers, research reports, and other high-stakes thought leadership content.

Get the complete guide

The full guide walks through each best practice with examples you can apply to your next white paper. Fill out the form on this page to download your copy.