Guide
Successful product innovation requires clear, compelling storytelling at all stages of the innovation lifecycle— from discovery to launch through improvement.
Alicia Surrao
June 21, 2024
When organizations successfully align product capabilities with the market — and understand how to communicate that product in a way that resonates with their customers — they have achieved message-market fit.
Download the guide to get our hard-won tips for finding message-market fit, including stories from product, innovation, and marketing leaders from Fortune 500 brands.
