Blog
With innovation cycles constantly shrinking, the ability to move swiftly from concept to market is more crucial than ever.
Alicia Surrao
Kara Uchtman, P.E
September 10, 2024
Speed to market can make or break a product's success. But many product development teams find themselves bogged down by communication bottlenecks that slow their progress through the stage-gate process. Product professionals spend over 12 hours a week writing and communicating, but less than half of them feel like they are doing that work effectively and efficiently – that’s a third of a work week, every week, of time not well spent. When communication barriers – which are inherent to developing any innovation, let alone a technical product – are dropped across the stage-gate process, better products get to market faster.
Narratize is the AI-powered platform designed to revolutionize how product teams communicate, collaborate, and innovate. Check out this interactive demo and read on to explore how product teams can use Narratize to bring products to life, from the seed of an idea all the way through EOL.
Validating product ideas with voice-of-customer insights is essential for running a successful stage gate. But it can be time-consuming to solicit, collect, and analyze customer feedback at scale.
The heart and soul of Narratize – the StoryInfuser – was designed precisely to make this work faster and easier. It’s a first-of-its-kind AI-powered story-collection tool that enhances and accelerates how product teams collect and use authentic narratives.
With StoryInfuser, you can quickly gather compelling testimonials, user stories, and expert insights, and integrate those voices and experiences into everything from pitch decks to PRDs to case studies. The StoryInfuser empowers product professionals with the essential insights they need to truly create products that people want and love.
When product teams invest time and resources in focused, targeted upfront activities that help define and validate the product before build, time to market is drastically reduced.
This requires thorough market analysis, concept screening and testing, and feasibility assessments to establish a strong business case. All of this work must be designed, conducted, documented, and eventually communicated to get an idea from notebook to buy-in.
Narratize tackles this head-on. Use the Develop a Product suite of templates to rapidly create product documentation and validation artifacts. Drop market research insights into the Product Requirements Document template, for example, and generate a clear, technically accurate 3,000 word PRD today in Narratize.
Once you’ve cracked the business case, communicate it in language every leader can understand: Narratize can generate Problem, Solution, Value Prop, and Business Case Statements from your PRD with the click of a button.
We know that the path to product innovation can be cluttered with data points and murky pie charts. Precious time – and incredible ideas – are lost in product governance meetings where technical detail can overshadow an inspiring business case.
We designed Narratize to help your product professionals clarify the complicated, so that leaders can get the information they need to make the tough decisions on their plate faster. This leads to:
Getting ready for your next quarterly product governance call? Encourage teams to drop their documentation into a Slide Deck template. They will generate a script and presentation perfectly keyed for leadership. Want to send the best ideas for further vetting and review? Users can adapt artifacts for investors, technical peers, legal, or marketing with Styler.
You’ve done the hard work to put strong project leaders and teams in place – but ensuring that their work together is truly cross-functional is easier said than done.
Narratize’s Manage a Project suite of templates supports your incredible Product people with a full workflow for working together. Use the Project Plan, Project Status Report, Project Close-Out Report, After-Action Review, and Collaboration Insights templates to keep every team member accountable and aware of milestones, roles, responsibilities, and roadblocks.
And because great writing – like a great product – is never created in a silo, we designed Narratize to support cross-functional writing from the beginning. Project leads can form and manage Teams and associated Projects in Narratize. Once a Project has been started, Team members can research, provide context, generate, regenerate, and edit all within the platform.
Co-writing with a crowd? We love using the StoryInfuser to seamlessly curate, integrate, and style multiple team member contributions for documents and deliverables.
Then copy and paste or download Projects into the format of your choice, and send for final reviews - on time, every time.
Great ideas can come from anywhere across your organization – but products succeed when leadership casts and supports a clear and inspiring product innovation vision. Period.
The work, of course, doesn’t stop there - leadership owns allocating funding, providing goals and oversight, and setting clear expectations for progress. But without a galvanizing narrative to bring teams together around an innovation mission, product innovation will falter.
Leaders can use the Explain Your Innovation suite of templates to articulate a coherent and compelling narrative that inspires, educates, aligns, or creates an innovation culture. Our pick? Choose Origin Story to set the tone for how your company innovates with a story that focuses on how a great idea, product, or initiative – even your company – came to be.
Leadership can also leverage their platforms to amplify innovation at their company – and consumers are more likely to buy from companies who they perceive as innovative. Come launch, use the Become a Thought Leader suite to craft an A+ OpEd, for example, that marketing can use to strategically boost awareness, credibility, and trust in your company’s new product.
Narratize provides the tools you need to accelerate your stage-gate process without sacrificing quality or accuracy. Our customers report 60% reduction in time spent writing and revising. These time savings compound throughout the stage-gate process, allowing teams to move from concept to launch faster than ever before.
Ready to give your team everything they need to succeed? Visit Narratize.com/Teams and start your free trial.
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